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Dove is committed to celebrating femininity in all its forms. To present a positive image of women and create a real link with its consumers, OXO has set up a network of influencers to convey messages that resonate with the brand and its commitment. The selection includes women who speak out on behalf of all Mauritians, showing their imperfections and advocating natural beauty and self-esteem, despite the high standards established by our society. Inspired by this dynamic team of women, we have imagined a modern, authentic and inclusive communication campaign to highlight the beauty of the Mauritian woman through the use of Dove products, and in so doing inspire Mauritian women to join a new community that is free of taboos, touch-ups as well as being 100% local.

Client : PNL / Dove
Domaine : Influencer Campaign / Social Media
Marché : Mauritius
Année : 2021

Les Créatives 2021 : Mention

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