The West emerged in the wake of an initiative to turn the western region of Mauritius into a territorial brand. Defined as a land of endless possibilities, The West revamps the Mauritian art of living, offering a range of authentic and immersive experiences, that aim at highlighting the best of the west coast.

This new initiative is an invitation to Mauritians and foreigners alike, to come and discover the world of opportunities that the region has to offer. An invitation to come and explore, live, enjoy, learn, invest and work, at the heart of a region that is expanding and opening up to people who wish to build, prosper, and experience a new way of life. To introduce this new destination, we imagined a single film capable of portraying a multitude of experiences, inspired by the sounds of the west; an immersive sensory experience that captures the spirit and energy of the region, and resonates as an invitation to all. The territory becomes a composition where each experience plays the part of a greater melody, that of The West.