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Blue Marlin stands out as a different, more rebellious sister beer, with a sharper character; the beer that is made for those who prefer to stand out from the crowd, those looking for something different. Inspired by its boldness, we have created ‘ Apar ‘, a digital campaign that celebrates people considered atypical, who have pursued unconventional paths, while excelling in their respective fields.

As a result, Apar features a collection of interviews, where we go out and meet people in their own particular worlds to hear their stories. The goal is to reveal these unique characters, shed light on atypical Mauritian characters with unique passions, talents, professions, personalities and tastes. An initiative that goes even further to change mentalities and perceptions regarding differences, and encourage others to embrace their own, bringing together a community around discussions related to differences, and creating a space for the outcasts to express themselves.

Client : Blue Marlin
Campagne : Apar
Domaine : Social Media / Web series
Marché : Mauritius
Année : 2022 – 2023

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